Purpose-built for Indian coaching institutes

Stop losing admissions to missed follow-ups

TapUp turns your WhatsApp enquiries, walk-ins, and Facebook leads into paid admissions - automatically. Your counsellors follow up faster. Your director sees everything.

Get started
The problem

Every institute leaks admissions the same way

You're not losing students because of your teaching. You're losing them between the enquiry and the admission.

Lead chaos

Enquiries buried in one phone

One counsellor's WhatsApp holds 200 leads. When they're off sick - or they leave - the leads leave with them. No visibility, no backup, no control.

"I had 80 leads this month. I honestly don't know how many we converted."
Follow-up failure

Students who say "I'll decide later"

A student says "let me talk to my parents." Three days pass. No one follows up. They join the institute down the road - not because it was better, but because they called first.

"We know we're losing students we should have converted. We just can't track who."
Zero visibility

Director flying completely blind

Where are leads coming from? Which counsellor is converting? How full is the next batch? The answers are in 3 different people's heads.

"I have to message three people just to find our current admission count."
Wasted ad spend

₹30,000/month with no attribution

You spend on Meta ads, Google, JustDial. You have no idea which campaigns are actually producing enrolled students vs. just enquiries that go nowhere.

"We keep increasing the budget but admissions haven't really moved."
What TapUp does

Every feature built for one outcome

Not an ERP. Not an LMS. One job: take an enquiry to enrolled admission as fast as possible.

Unified lead pipeline

WhatsApp, Facebook, Google, walk-ins, JustDial - all in one Kanban board. Nothing disappears.

WhatsApp follow-up automation

Day 1, 3, 7 messages fire automatically. Counsellors reply from TapUp. No lead goes cold without a visible reason.

Walk-in QR capture

One QR at reception. Student scans, fills 30-sec form, appears in pipeline instantly. No manual entry ever.

AI message co-pilot

Counsellor logs call notes. AI reads the conversation and suggests the perfect next message. One tap to send.

Director dashboard

Conversion by counsellor, leads by source, revenue forecast. Everything your director needs in one live screen.

Referral tracking

See which enrolled students send the most referrals. Reward your best advocates automatically.

Simple by design

Live in one afternoon.
No IT team needed.

Your counsellors are using it the same day you sign up. No 2-month implementation. No training workshops.

01

Sign up & invite team

Add counsellors, set courses and batch names. 10 minutes.

02

Connect lead sources

Link Facebook Ads, add the website widget, print the walk-in QR. All leads flow in automatically.

03

Counsellors start working

Mobile-first pipeline. WhatsApp in one tap. Follow-up reminders auto-fire. Zero learning curve.

04

Director sees everything

Live dashboard. Daily WhatsApp digest. Know your numbers without asking anyone.

Built different

Built for India.
Not retrofitted for it.

Parent loop - India's real decision-maker

Separate follow-up track for parents - demo reminders, fee PDF, batch timings on WhatsApp. Because in India, the student enquires but the parent decides.

Hot / Warm / Cold lead scoring

AI scores every enquiry based on source quality, response speed, course match, and your own conversion history. Counsellors work hottest leads first — not the most recent ones.

Lost lead reactivation before every batch

3 days before a new batch, TapUp identifies cold leads from the last 3 months and sends personalised re-engagement messages. Most institutes recover 10–20% of lost admissions.

TU
AI Co-pilot
Suggesting follow-up for Aryan Mehta
Counsellor note
Student interested in JEE Mains batch. Budget around ₹25K. Father wants to visit first. Prefers evening batch only.
Counsellor reply
ok will call back tomorrow
AI suggested message
Namaste Aryan ji 🙏 Our JEE Mains evening batch starts 15th June — only 4 seats remaining. We'd love to invite you and your father for a free demo class this Saturday at 6PM. Shall I block a seat for you?
AI suggestion · tap to send

Early feedback

What institute directors say

"We went from losing 60% of enquiries to closing over half. The WhatsApp automation alone paid for 6 months of subscription in the first batch."

RK
Ramesh Kumar
Director, Apex Academy · Hyderabad

"My counsellors used to maintain personal WhatsApp lists. Now everything is in one place and I can actually see who is working and who isn't."

PS
Priya Sharma
Founder, EduFirst Coaching · Pune

"The parent follow-up feature is genius. Half our students couldn't decide without their parents — now we handle both conversations automatically."

AJ
Anil Joshi
Director, Toppers Institute · Jaipur

Pricing

Less than one missed admission

14-day free trial. No credit card. Cancel anytime.

Starter
₹999 /month

Up to 2 counsellors · 200 leads/month

  • Lead pipeline (Kanban board)
  • WhatsApp follow-up automation
  • Walk-in QR capture
  • Basic director dashboard
  • Email support
Most Popular
Growth
₹2,499 /month

Up to 8 counsellors · Unlimited leads

  • Everything in Starter
  • AI message co-pilot
  • Hot / Warm / Cold lead scoring
  • Parent loop follow-ups
  • Referral tracking
  • WhatsApp support
Scale
₹4,999 /month

Unlimited counsellors · Multi-branch

  • Everything in Growth
  • Multi-branch management
  • Lost lead reactivation
  • GST fee receipts via Razorpay
  • Dedicated onboarding call

Your next batch fills faster.
Start today.

14-day free trial. No credit card. Setup in one afternoon.

Start your free trial

Institutes across Hyderabad, Pune, Jaipur, Delhi & Mumbai